The artist Danielle Baskin printed a banner and unfurled it in front of GoogleвЂ™s San Francisco offices as a commentary on empty tech campuses. The orange Spirit Halloween banner is now so ubiquitous it has become a meme synonymous with impending doom and reuse, Photoshopped over the White House and the Facebook sign. The list of sites on the company website reads like an obituary section: the former Barneys, the former J&R Music, the former Topshop, and former MenвЂ™s Warehouses, Toys вЂњRвЂќ Uses, and Planet Fitnesses. In New York City, there are more than ten Spirits. This year, the company opened 1,410 seasonal storesВ - more than ever - and thanks to the retail apocalypse, it had its pick of locations. In a retail landscape littered with death and haunted by the specter of Amazon, Spirit Halloween has thrived.

The sight was jarring but not actually surprising. A space that had once been occupied by the most sophisticated department store on earth, a place known for being avant-garde (Andy Warhol shopped there) and extremely expensive, would soon be selling polyester Cleopatra costumes, Michael Myers masks, and six-foot-tall animatronic killer clowns. Then, in August, a literal Grim Reaper logo appeared in the window, a sign not of death but (after a fashion) retail resurrection: Spirit Halloween was moving in. For a year and a half after the death of Barneys, the fabled department storeвЂ™s Seventh Avenue location sat empty, spooking passersby who remembered its glory days and its gruesome demise.

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